Leveraging Your Website To Increase Your Income
Wednesday, October 1, 2014
Posted by: Therapy Sites (GPA Partner)
93% of consumers turn to the internet when looking for goods and services, and that means being online isn’t optional; it is a powerful and necessary tool for all practice owners. The very first step in leveraging that power is to have a professional website built specifically for your industry. Think of it as the business card of the 21st century. It’s how you convey at a glance who you are, what you do, and the value you can provide for your customers.
As you begin building a website, it’s essential to think about what your clients will be looking for when they visit it. They will want to make appointments, make payments, fill out forms, contact you, and find recommended readings and articles – and they’ll want to do it all in one place. Above all else, be sure that your website can fulfill all of those expectations and more.
Once you have a top-notch, industry-specific website, the next step is making sure your clients can find it. If they can’t, all your hard work will be for nothing. That can be tricky when you consider that there are around a billion websites in use right now, but your site’s visibility is of absolutely paramount importance.
Gaining that visibility is possible through search engine optimization (SEO), the process of improving traffic to your website by making changes that allow it to rank on search engines like Google, Yahoo, and Bing. And it can’t just rank – it must rank highly as well, since 75% of users don’t read past the first page of search results.
There are many companies that specialize in SEO, but you can do a surprising amount of optimization work on your own. The best way to do this is to have strong content related to your industry. Modern search engines desire quality over quantity, so it’s crucial that your content is top-notch and loaded with keywords specific to your field. The more your content mentions the services your therapy practice offers, the better.
Once you’ve written your content and included industry keywords, the next step is to include those keywords inside of your title tags. Title tags are the sections of code that describe your site’s content to browsers and search engines. They appear in the browser, on search results pages and on external websites. Effective title tags on each page are essential for best search engine optimization practices.
Another easy way to boost your search engine results is with an effective social media presence. As you look into social networks, it’s important to determine which networks are the best fit for you and your business. There are many options to choose from; the 4 main ones being Facebook, Twitter, LinkedIn and Google Plus. Start with these. Once your pages are set up, post regularly and begin to connect in this new wave of communication. Then add a widget to your website that links to your social media account(s), and be sure to link from your social media back to your main website. This will help gain even more exposure for your practice and serve as an additional resource for potential and current clients.
Optimizing your website takes time, research and experience with the mental health industry. To help you kick the process off smoothly, Georgia Psychological Association has partnered with TherapySites and is offering you the opportunity for One Month Free by entering Promo Code: GPA Get started building an online presence today at http://www.therapysites.com?a_aid=8116&a_bid=3dd8338e
About TherapySites: TherapySites specializes in websites designed specifically for mental health professionals. They provide the necessary resources for an effective online presence including basic search engine optimization, online scheduling, an eNewsletter feature, credit card processing, and more.